In recent years, indie hair care brands have been making waves in the beauty industry. These smaller, independent brands are known for their unique and innovative products that cater to a diverse range of hair types and concerns. With the rise of social media and influencer marketing, many of these indie hair care brands have been able to gain exposure and grow their customer base through collaborations with popular influencers. Here are 10 rising indie hair care brands that are making a big impact in influencer marketing, according to Traackr, a leading influencer marketing platform.
1. Briogeo
Briogeo is a clean hair care brand that offers a range of products for different hair types and concerns. The brand has gained a strong following on social media, thanks to collaborations with influential beauty and lifestyle bloggers.
2. Ouai
Ouai has become a go-to brand for many influencers and celebrities, thanks to its high-quality, salon-worthy products and sleek packaging. The brand has successfully leveraged influencer marketing to reach a wider audience and generate buzz around its products.
3. Verb
Verb is known for its affordable yet effective hair care products, and the brand has built a strong presence on social media through partnerships with influencers and content creators.
4. Amika
Amika’s bold and colorful packaging has made it a standout in the hair care market, and the brand has used influencer marketing to create buzz around its products and connect with its target audience.
5. IGK
IGK is a trendy, high-end hair care brand that has gained a loyal following on social media, thanks to collaborations with popular hair stylists and influencers.
6. Playa
Playa is a clean, minimalist hair care brand that has gained popularity among influencers and consumers alike. The brand has leveraged influencer marketing to promote its natural, results-driven products.
7. Virtue
Virtue is known for its innovative hair care products that use human keratin to improve the health and strength of the hair. The brand has utilized influencer marketing to showcase the effectiveness of its unique formulas.
8. R+Co
R+Co offers a range of high-quality, salon-grade hair care products that have gained a following among influencers and beauty enthusiasts. The brand has collaborated with influencers to create engaging, educational content around its products.
9. Reverie
Reverie is a luxury hair care brand that has gained a strong following on social media, thanks to collaborations with influencers and beauty experts who appreciate the brand’s high-quality, natural formulas.
10. INCOMMON Beauty
INCOMMON Beauty is a new, inclusive hair care brand that has made a splash on social media with its diverse range of products and strong emphasis on representation. The brand has leveraged influencer marketing to reach a broader audience and engage with consumers who value diversity and inclusivity.
These 10 indie hair care brands have successfully used influencer marketing to elevate their presence in the beauty industry and connect with their target audience. By collaborating with influencers and content creators, these brands have been able to showcase their products in an authentic and engaging way, ultimately driving brand awareness, engagement, and sales. As influencer marketing continues to evolve, it’s clear that indie hair care brands will continue to play a significant role in shaping the future of the beauty industry.
What are some of the top rising hair care brands that are seeing a lot of success in influencer marketing? Below we share a list ranked by VIT (Brand Vitality Score).
If you want to get more insight into the content trends, creator partners, and strategies that these brands have used, download the full influencer marketing report.
10 Rising Indie Hair Care Brands in Influencer Marketing
1. K18: VIT 104.2K
2. Color Wow Hair: VIT 55.3K
3. Gisou: VIT 40K
4. Dae: VIT 35.6K
5. Moroccanoil: VIT 22K
6. Vegamour: VIT 20.4K
7. Prose: VIT 14.6K
8. Virtue Labs: VIT 13.8K
9. Fable & Mane: VIT 9.5K
10. Crown Affair: VIT 6.4K
Curious to get more insights? Download the full influencer marketing report.
What is VIT?
In 2019, Traackr introduced the Brand Vitality Score (VIT) to measure the attention your brand earns among influencers. Specifically, VIT measures the visibility, impact and trust of influencer content mentioning your brand. Our goal was to create a system that will actually help you understand how your influencer marketing campaigns are working and what you can do to improve.
VIT is composed of three elements:
- Visibility (reach of content),
- Impact (engagement generated)
- Trust (quality of content on brand image).
Each is measured separately and combined to generate a single score. You can use VIT to measure the success of a post or campaign, create meaningful brand rankings and improve the reliability of your ROI and investment models.
Learn more about VIT and how it differs from EMV.